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That was a really good explanation of the way that choke is supposed to work Frank ,always wondered ,never knew.When you mentioned your friend’s new motor woes it brought two "choke " stories to mind ,both newer motors.I listed a boat with a commercial 65 Evinrude "at a Dealer" for sale and got a panicked phone call from the salesman "The motor will not start!" he had a customer that was going to walk .Dropped everything and ran out there and did exactly as you did ,raised lever ,pushed key and turned ,started instantly ,lord knows what they had tried prior to that .Second instance I went fishing with a friend and ended up on the tiller of his newer Merc product .Advanced the cold throttle ,primed it once and pulled ,bingo it started right away .He was amazed ,turned out he never thought it had a prime always thought it was a standard choke and pulled it about twenty times to get it to start .he was pretty sheepish when I explained how it really worked.