Home › Forum › Ask A Member › Need help ID,ing this outboard › Re: Need help ID,ing this outboard
No idea for sure, but Chrysler did buy out West Bend….
"West Bend continued to add to their product line and, at a time when other outboard firms like Champion & Oliver foundered, they forged ahead. Their styling went from unusual to boring with the 1963 models, but sales surged. With the closing of OMC’s Gale division in 1964 and McCulloch’s lack of interest in their outboard lineup, West Bend found themselves in 3rd place behind OMC and Mercury. This caught the eye of the giant Chrysler Corporation who, heeding the ‘diversification" watchword of the 1960s, purchased the West Bend Outboard division and added it to their Chrysler Marine lineup in 1965."
Prepare to be boarded!