quote wannabe outboard guy:
Were there pricing differences between the two brands? In say 1957, would an Evinrude 10hp be priced higher then the Johnson 10hp? I’ve always thought of it as the Johnson was like the “Chevy” motor, and the Evinrude would be the “Buick” motor, same platform but the Evinrude was a bit more fancy. Was that the case and the Evinrude priced slightly higher?
I couldn’t find ads for ’57 for price comparison but I did find some for ’55 and it looks like they were the same, for then anyways. Johnsons didn’t have the 7.5 or 15 and Evinrude didn’t have the 5.5 or 10, but the ones they had in common were the same price. I would imagine that if each had the complete line-up they’d be priced the same too.
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