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#192529
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    The French generally do not adopt words from other languages.
    Then again, Week-End is not the way it would be spelled out
    in American English. I do not know how UK or Commonwealth English
    treats the words. In any case Weekend is a concept well accepted
    in USA. Borrowing phrase to promote as a brand for outboard motors as leisure time and a luxury consumer good life style seems a good plan.
    Is there anything to be learned from magneto or carburetor? In USA
    practice carburetors and magnetos were source from vendors and
    usually marked with brand, model and in case of magnetos serial
    number.
    My guess, based on looks, is that the motor has a UK connection,
    Louis